Positively Powerful

If you are like me and love technology, here’s a great article - Living In A Device-Centric World - about one very intriguing aspect of those wonderful devices. It comes from Andrew Zimmerman of Accenture. Here’s a quote:

The current market focus on the “three screens” of the consumer—a television in your family room, a PC on your desk and a mobile phone in your pocket—is a new, device-centric way of seeing the digital services ecosystem. It’s a view with the potential to dramatically change the way in which people work, seek out entertainment and interact with one another.

The idea is that each of our screens would have full access to all our digital assets—files, content, applications and so forth. We could view the same content from any screen or, even better, we could use whatever screen was appropriate for the content and for our needs, based on where we were and what we wanted to do. Unless we were cast away on a desert island, we would probably not read a novel on a wristwatch-sized screen—but the idea is that we could if we wanted to.

A device-centric world presents both challenges and opportunities to the industry players involved. Some analysts have predicted that services that cross the three screens of the consumer—at work, on the road and in the digital home—will soon be a multitrillion-dollar business. However, the technology architecture that brings the three screens to life is complex. It’s important to understand both the technological and business changes occurring today if a company is to take advantage of device-centric opportunities to achieve and sustain high performance.

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