Why this tech marketing leader’s response to change is educational.

She’s a seasoned marketing and sales executive with over 25 years’ vice presidential level experience. She has led teams of over 300, managed marketing and sales budgets of over $150 million in B2B and B2C, and has been held accountable for more than $2 billion in revenue in the technology, telecommunications, and media industries. When you talk to her about marketing, sales, technology and branding she lights up with a passion about the positive impacts they can have on communities and the world.

She is Janet West-Bagley, a sales and marketing executive with a proven history of driving revenue gains by identifying lucrative market opportunities, launching innovative products, and breathing new life into existing brands. 

Education is the most powerful weapon which you can use to change the world. Nelson Mandela.

janet west marketing leadership Janet’s most recent accomplishment was educational. She got on the fast-track and earned the Master of Global Business Management degree from Thunderbird School of Management at Arizona State University because it is a program that promised to “increase the ability to adapt to ever-changing business environments, tolerance for ambiguity and multicultural awareness.” Why else? Because she is a global marketing and sales leader who gets it about the lightning speed of change and embraces it. Janet is currently consulting with Invictus International Holding for holistic go-to-market strategies.

Janet is the woman who led the team responsible for the $10B strategic initiative that launched Cox Communication’s 1 Gigabit Internet Speeds. This was an award-winning effort. As the Cox VP of Marketing her passion for connecting people and advancing causes also improved Cox’s position in Hispanic and African-American communities. She increased the company’s support of multi-cultural organizations and has been highly recognized by the community for her efforts.

Janet West‘s “award winning efforts consistently exceeded expectations. Gigabit launch attained 200% of penetration target, improved Hispanic Market performance by 150% year over year, Wi-Fi launched attained 150% to plan, video re-launch resulted in a 800% performance gain and improved average revenue per customer by 80%.”

Throughout her career, Janet has leveraged her unusual blend of creativity and business acumen to break into new markets, turn around under-performing businesses, inspire her employees and make meaningful community connections. While at Earthlink Networks, she built and led a new sales and marketing organization to launch the company’s Wi-Fi business unit and attain double-digit annual revenue growth by developing go-to-market strategies for multiple distribution channels. Her team won multiple marketing awards and the company significantly grew its market share during her tenure. At MCI, where she began her career after college, she held a number of sales and marketing positions. She quickly rose to senior manager roles with global business experience.

Janet’s philanthropic activities and the boards she has served on have always had a keen focus on enhancing education, improving health, eliminating hunger and advancing equality. She understands the power of strong networks and utilizes them to make a difference. 

2017 Positively Powerful Woman Awards for Marketing Leadership

On June 10th, Janet West will receive the Positively Powerful Woman Award for her Marketing Leadership at the 10th Annual Positively Powerful Woman Awards (PPWA) to be held at the Desert Botanical Garden beginning with the reception at 5 p.m., followed by the 2017 awards presentations. The mission of the Awards is to “celebrate the accomplishments of women in ways that empower all people to live their dreams”. Register now and prepare to be informed and inspired.

dr joel martin

Dr. Joel P. Martin

The Positively Powerful Awards and Programs are hosted by Founder and Executive Producer, Dr. Joel P. Martin, President of Triad West, Inc. which provides corporations with specialist support in executive coaching, leadership development, diversity, inclusion and cultural competency.

2017 Positively Powerful Woman Awards Sponsors

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