Essence Ventures: The Power of Values and being Valued.

Essence Ventures: The Power of Values and being Valued.

“Values are the morals that we live by. They reside deep within us, and they affect our emotions. They are tough to alter, and often reside in our unconsciousness” (Source: How To Be A Positively Powerful Person! The Spirit-Filled Edition. Dr. Joel Martin). 

Values keep us healthy — emotionally, spiritually, and physically. They are the ones that we must unquestionably keep, and the ones that must direct our actions. Our values are our strengths. As a consultant, executive coach and facilitator, I’ve been called me ‘The Transformation Generator’ for a reason.  My unwavering promise is that I make sure the people I work for achieve their ULTIMATE goals in life and business. I value what they value and their missions as my own. The value that keeps me motivated is commitment. 

Dr. Joel P. Martin, now President of Positively Powerful / Triad West, Inc. and daughter, Cybel Martin, now ICG Local 600 Director of Photography.

So, I had an emotional response when I read that Essence magazine, a client of my ad agency years ago, is Black owned once again. The values Essence personified were acknowledgment, respect and commitment. They were committed to bringing equity and equality as “a marquee lifestyle brand for African American women.”

Congratulations to “@Essence Ventures LLC, a company launched in 2017 by Shea Moisture founder Richelieu Dennis. As a result, the Essence brand has returned to a 100% black-owned independent company, after 12 years of being owned by Time.….As part of the new deal, Essence President Michelle Ebanks will continue in her role and join its board of directors. In addition, Michelle Ebanks, along with a Black female-led executive team, will have an equity stake in the business….Said Ebanks in a statement. “In addition, it represents a critical recognition, centering and elevation of the Black women running the business from solely a leadership position to a co-ownership position.” Derek Dingle adds, “The “groundbreaking” transaction “demonstrates that a number of African American entrepreneurs can execute with vision and wherewithal to return valuable institutions to African American ownership – a rare event in contemporary Black business history.” @blackenterprise @Essence Read more here.

BOCA Advertisement created by JPMartin Associates for the Black Owned Communications Alliance. Photograph by John Pinderhughes.

Dr. Joel P. Martin is a marketing, coaching, training, and consulting professional. The former owner and operator of a full-service NYC-based advertising agency, she founded Triad West, Inc. more than 15 years ago to provide clients with expertise in developing leaders; diverse and inclusive cultures; and aligned high-performing teams. She specializes in transformative leadership development and empowerment programs for Women.  Dr. Martin provides services across the U.S. and globally. She has earned an MA in Psychology, Ph.D. in Communications and admission as a Fellow of the Wharton Business School. She is the founder of the Positively Powerful Woman Awards & Programs celebrating its 11th year. Triad West, Inc. is a woman  owned and operated WBENC certified corporation.



Positively Powerful Sponsors Are Stars!

Positively Powerful Sponsors Are Stars!

I am honored to end the year with a huge “THANK YOU!!” to the Positively Powerful Sponsors. Our Sponsors are the stars for us…on center stage for their generosity. Join me in supporting, acknowledging, purchasing from, tweeting about and being fans of the 2017 Triad West Positively Powerful Sponsors. 

“Above the cloud with its shadow is the star with its light.” Pythagoras

It was a big year and we made a Positively Powerful difference together. We celebrated the 10th Annual Awards at the Desert Botanical Garden where we spotlighted women business leaders Nona Lee, Arizona Diamondbacks, Lisa Loo, Arizona State University, Rhonda Peter-James, Intel and Jackie Wszalek, Splash Printing and Marketing.

Then in collaboration with ASU-CSRD and Fresh Start Women’s Foundation, Ilana Lowery, editor-in-chief of the Phoenix Business Journal and I co-facilitated the Global Woman’s World Cafe. In the US, we designed and implemented the 3-Day Women’s Empowerment Workshop with ASU-CSRD; and in Mayalsia, with Milestone Training. Desert Botanical Garden was the site for the Positively Powerful Sponsorship Appreciation “Our Sponsors are Stars” Breakfast.

Positively Powerful Woman Awards Mission:”Acknowledge the accomplishments of women in ways that empower all people to live their dreams”. Join us for the 2018 11th Annual Positively Powerful Woman Awards celebration. It will be held Thursday evening, May 17, 2018, at the Desert Botanical Garden. If you would like to learn more about 2018 Sponsorship and Marketing Opportunities please contact Positively Powerful Triad West, Inc. Ms./Dr. Joel P. Martin, president at or click here to send an online message. THANK YOU in advance for your interest.

2017 Positively Powerful Woman Awards Sponsors

  • Southwest Airlines: The Official Airline of the Positively Powerful Woman Awards and Positively Powerful Women.
  • Salt River Project: As one of Arizona’s largest utilities, Salt River Project has delivered low-cost, reliable power and water for more than 100 years.
  • Desert Botanical Garden: A living museum, the Southwest’s largest botanical garden, a dynamic membership opportunity and the Positively Powerful Woman Awards venue for 2017 and 2018.
  • Arizona Diamondbacks: Our great baseball team and “One Of The 10 Best Organizations To Work For In Sports” (Source: Forbes).
  • Care1st Health Plan Arizona: A customer-focused company dedicated to providing health and well being.
  • Splash: The woman-owned, woman-operated, printing, and marketing company.
  • Comfort Keepers, a Sodexo Brand: Elder-care provided under the leadership of Rev. Sheriolyn Curry-Lasley, Pastor, Greater Bethel AME Church.  
  • Intel: Providing solutions powering the smart and connected digital world we live in. Recipient of a perfect score of 100 percent for the second consecutive year on the 2016 Corporate Equality Index (CEI).
  • KTO Enterprises: The company of educator, philanthropist, lecturer, and writer Kay T. Oliver who delivers a powerful message on the nuances of developing and sustaining meaningful relationships.  Author of Winter’s Love and Princess Aisha and the Cave of Judgment.
  • ABC15: Media Partner making it possible to have television coverage and ABC Sonoran Living TV Host Susan Casper as the Positively Powerful Awards Emcee.
  • City of Scottsdale: Known for its spa resorts, golf courses, and commitment to diversity and inclusion. 
  • Molina Fine Jewelers: Internationally recognized jeweler and top gemological expert known worldwide, Alfredo J. Molina, is Chairman and CEO of Molina Fine Jewelers and Black, Starr & Frost, America’s first jeweler since 1810.
  • Cox: TV, Gigablast Internet, digital telephone, home security and tech solutions services for its residential and business customers. 
  • Arizona State University: A public research university ranked #1 in the U.S. for innovation, dedicated to accessibility and excellence, and selected as the nation’s most innovative school for the third year in a row. 
  • The Center for the Study of Race and Democracy (CSRD) at Arizona State University: A leading interdisciplinary, problem-solving venture committed to socially embedded scholarship, increasing awareness and informed dialogue involving the topics of race and democracy. A Positively Powerful collaborative partner.
  • Arizona Informant Newspaper: An important voice for the AZ Black community since 1971. The family-owned and operated newspaper continues to capture the attention of the Black community and others. It is the only African-American owned weekly newspaper in the state. 
  • Milestone Training Center: Kuala Lumpur, Malaysia, co-producer of the Positively Powerful Woman 3-Day Empowerment Workshop in Kuala Lumpur.

A woman who dares to be powerful…creates success.

powerful womanBeing a powerful woman has many faces. May 17, 2018, Dr. Pamela Williamson will receive the Positively Powerful Woman Visionary Leadership Award. Dr. Williamson is the President of WBENC West where she facilitates beneficial procurement opportunities between women-owned businesses and corporations across the US. She is a powerful servant-leader. She is a customer-focused visionary. And, she means business.

“When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid” Audre Lorde.


Being Positively Powerful is more than a title. Every human being has the capacity to live a successful fulfilling life like Dr. Williamson and our previous 50 honorees. It may not always be easy, but it is possible.” Dr. Joel P. Martin, Triad West Inc. Awards Founder.

Being positively powerful means:

  • Resilient in the face of challenges or obstacles. It is not just what we do, it is how we do it.
  • Focusing on diversity and inclusion. Being a champion of an inclusive environment that embraces everyone.
  • Having a healthy mindset and body, which may take reinventing oneself, an exciting and worthwhile adventure.
  • Being financially educated for personal and professional success.
  • Sharing what we know and who we know in collaboration with others.
  • Owning our personal power as the author of our life and legacy.
  • Being powerful also means living a life of deep and meaningful relationships. In the case of Dr. Williamson, she is the wife of Ben and mother of two daughters, Alexandria ages 17 and Skyler age 12.

WBENC Members and Corporations: Sponsor the 11th Annual Positively Powerful Woman Awards. Share your commitment and advocate for women leaders. The founder of this program is WBENC Certified Triad West Inc., Dr. Joel Martin, President. For more information on the event, previous recipients, marketing opportunities, who we are, and the success we stand for, please click here. To become a WBENC Corporate Member or Certified Women Business Enterprise, click here.

The 2018 Positively Powerful Woman Awards will be Thursday, May 17, 2018, at the renowned Desert Botanical Garden, Phoenix, AZ. Reception: 5:30 p.m. to 6:00 p.m. Awards presentation: 6:00 p.m. to 9:00 p.m. The event is open to the public.

Success for Women in business is good for everyone

Success for Women in business is good for everyone

The success of women in leadership roles.

The payout for firms that embrace success for females in leadership roles could be lucrative, as studies have shown that companies with 30% women executives average better returns. That in itself should be enough to sway corporations on the fence about installing female advancement programs and incentives into their organizations. Whether it will remains to be seen….Further advancement will likely require a cultural and psychological shift within the minds of employees of all levels and, perhaps, in all of our minds.

“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half of its citizens.” — Michelle Obama, Former First Lady of the United State.


While there has been some success for women in the corporate arena, the fact is that gender inequality stems from a slew of assumptions, prejudices and learned behaviors that take time to be undone.   “People tune women out and why do they do that?” posits Betty Spence president, National Association for Female Executives “That’s a cultural thing and it’s probably a universal thing.” If true, such a tendency would mean a swath of input and human capital is going unrecognized.

Declare and commit to success-related actions

The growth in women’s accomplishments are moving at a painfully slow pace with results being that some very exceptional women with diverse backgrounds are losing faith and are giving up on the business world. Before giving up, remember there are many paths to success and sometimes all that is needed to clear your mind, refocus on your vision of success and commit.

Domestic Violence Prevention-75 Minutes to Empowerment

Domestic Violence Prevention-75 Minutes to Empowerment

Estrella Mountain Community College, Dr. Olga Tsoudis Residential Faculty, Dr. Joel P. Martin Speaker and Laura A. Dulgar, Dean Student Affairs

Invited by Dr. Olga Tsoudis, Residential Faculty and Dean of Students, Laura A. Dulgar, I recently delivered a Workshop for Estrella Mountain Community College Students. I gave my presentation on Empowerment during this year’s Domestic Violence Prevention Month. Here are a few highlights of my 75 minutes to make my difference.

“How it has been for me.”

After creating the roadmap: “How it has been for me.” “How I want it to be.” “What it will take from me,” I asked them to close their eyes and raise their hands if they had experienced or witnessed domestic abuse. Many hands were raised. Then with examples, straight talk, some humor, and experiential simulations, I created the possibility that they could be the most empowered person they wanted to be regardless of any negative situation – including those of abuse. I chose not to delve too deeply into the horrific, but rather to give them tools to use to bust through to greater confidence, self-esteem, and personal power.

Create the experiences you want

I shared the “Seven Super Powers” that every person has. One is our ability to challenge the beliefs we have that don’t work to create our personal power. Because a belief is something that we hold to be true and act as if it is, it is changeable. By challenging our beliefs that don’t produce the results we want, like a bad habit, we can put a new belief in its place. We also have beliefs that work. Knowing and appreciating them gives us positive reinforcement and boosts our ability to produce the quality of life that we truly want. Another Super Power I demonstrated is our ability to use our words to create the experiences we want. For example, depending on whether we say “I have to…” or “I chose to” before a task will determine the feeling we create within ourselves.

Being empowered takes owning one’s power, saying “No!” and meaning it, knowing how you want to be treated and why, knowing how you want to treat others, taking actions that align with your personal value, and empowering others.

It was an honor to spend the 75 minutes with the students of Estrella Community College. I was inspired by the goals they shared about their futures and their attentive participation.

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