Essence Ventures: The Power of Values and being Valued.

Essence Ventures: The Power of Values and being Valued.

“Values are the morals that we live by. They reside deep within us, and they affect our emotions. They are tough to alter, and often reside in our unconsciousness” (Source: How To Be A Positively Powerful Person! The Spirit-Filled Edition. Dr. Joel Martin). 

Values keep us healthy — emotionally, spiritually, and physically. They are the ones that we must unquestionably keep, and the ones that must direct our actions. Our values are our strengths. As a consultant, executive coach and facilitator, I’ve been called me ‘The Transformation Generator’ for a reason.  My unwavering promise is that I make sure the people I work for achieve their ULTIMATE goals in life and business. I value what they value and their missions as my own. The value that keeps me motivated is commitment. 

Dr. Joel P. Martin, now President of Positively Powerful / Triad West, Inc. and daughter, Cybel Martin, now ICG Local 600 Director of Photography.

So, I had an emotional response when I read that Essence magazine, a client of my ad agency years ago, is Black owned once again. The values Essence personified were acknowledgment, respect and commitment. They were committed to bringing equity and equality as “a marquee lifestyle brand for African American women.”

Congratulations to “@Essence Ventures LLC, a company launched in 2017 by Shea Moisture founder Richelieu Dennis. As a result, the Essence brand has returned to a 100% black-owned independent company, after 12 years of being owned by Time.….As part of the new deal, Essence President Michelle Ebanks will continue in her role and join its board of directors. In addition, Michelle Ebanks, along with a Black female-led executive team, will have an equity stake in the business….Said Ebanks in a statement. “In addition, it represents a critical recognition, centering and elevation of the Black women running the business from solely a leadership position to a co-ownership position.” Derek Dingle adds, “The “groundbreaking” transaction “demonstrates that a number of African American entrepreneurs can execute with vision and wherewithal to return valuable institutions to African American ownership – a rare event in contemporary Black business history.” @blackenterprise @Essence Read more here.

BOCA Advertisement created by JPMartin Associates for the Black Owned Communications Alliance. Photograph by John Pinderhughes.

Dr. Joel P. Martin is a marketing, coaching, training, and consulting professional. The former owner and operator of a full-service NYC-based advertising agency, she founded Triad West, Inc. more than 15 years ago to provide clients with expertise in developing leaders; diverse and inclusive cultures; and aligned high-performing teams. She specializes in transformative leadership development and empowerment programs for Women.  Dr. Martin provides services across the U.S. and globally. She has earned an MA in Psychology, Ph.D. in Communications and admission as a Fellow of the Wharton Business School. She is the founder of the Positively Powerful Woman Awards & Programs celebrating its 11th year. Triad West, Inc. is a woman  owned and operated WBENC certified corporation.



Positively Powerful Sponsors Are Stars!

Positively Powerful Sponsors Are Stars!

I am honored to end the year with a huge “THANK YOU!!” to the Positively Powerful Sponsors. Our Sponsors are the stars for us…on center stage for their generosity. Join me in supporting, acknowledging, purchasing from, tweeting about and being fans of the 2017 Triad West Positively Powerful Sponsors. 

“Above the cloud with its shadow is the star with its light.” Pythagoras

It was a big year and we made a Positively Powerful difference together. We celebrated the 10th Annual Awards at the Desert Botanical Garden where we spotlighted women business leaders Nona Lee, Arizona Diamondbacks, Lisa Loo, Arizona State University, Rhonda Peter-James, Intel and Jackie Wszalek, Splash Printing and Marketing.

Then in collaboration with ASU-CSRD and Fresh Start Women’s Foundation, Ilana Lowery, editor-in-chief of the Phoenix Business Journal and I co-facilitated the Global Woman’s World Cafe. In the US, we designed and implemented the 3-Day Women’s Empowerment Workshop with ASU-CSRD; and in Mayalsia, with Milestone Training. Desert Botanical Garden was the site for the Positively Powerful Sponsorship Appreciation “Our Sponsors are Stars” Breakfast.

Positively Powerful Woman Awards Mission:”Acknowledge the accomplishments of women in ways that empower all people to live their dreams”. Join us for the 2018 11th Annual Positively Powerful Woman Awards celebration. It will be held Thursday evening, May 17, 2018, at the Desert Botanical Garden. If you would like to learn more about 2018 Sponsorship and Marketing Opportunities please contact Positively Powerful Triad West, Inc. Ms./Dr. Joel P. Martin, president at or click here to send an online message. THANK YOU in advance for your interest.

2017 Positively Powerful Woman Awards Sponsors

  • Southwest Airlines: The Official Airline of the Positively Powerful Woman Awards and Positively Powerful Women.
  • Salt River Project: As one of Arizona’s largest utilities, Salt River Project has delivered low-cost, reliable power and water for more than 100 years.
  • Desert Botanical Garden: A living museum, the Southwest’s largest botanical garden, a dynamic membership opportunity and the Positively Powerful Woman Awards venue for 2017 and 2018.
  • Arizona Diamondbacks: Our great baseball team and “One Of The 10 Best Organizations To Work For In Sports” (Source: Forbes).
  • Care1st Health Plan Arizona: A customer-focused company dedicated to providing health and well being.
  • Splash: The woman-owned, woman-operated, printing, and marketing company.
  • Comfort Keepers, a Sodexo Brand: Elder-care provided under the leadership of Rev. Sheriolyn Curry-Lasley, Pastor, Greater Bethel AME Church.  
  • Intel: Providing solutions powering the smart and connected digital world we live in. Recipient of a perfect score of 100 percent for the second consecutive year on the 2016 Corporate Equality Index (CEI).
  • KTO Enterprises: The company of educator, philanthropist, lecturer, and writer Kay T. Oliver who delivers a powerful message on the nuances of developing and sustaining meaningful relationships.  Author of Winter’s Love and Princess Aisha and the Cave of Judgment.
  • ABC15: Media Partner making it possible to have television coverage and ABC Sonoran Living TV Host Susan Casper as the Positively Powerful Awards Emcee.
  • City of Scottsdale: Known for its spa resorts, golf courses, and commitment to diversity and inclusion. 
  • Molina Fine Jewelers: Internationally recognized jeweler and top gemological expert known worldwide, Alfredo J. Molina, is Chairman and CEO of Molina Fine Jewelers and Black, Starr & Frost, America’s first jeweler since 1810.
  • Cox: TV, Gigablast Internet, digital telephone, home security and tech solutions services for its residential and business customers. 
  • Arizona State University: A public research university ranked #1 in the U.S. for innovation, dedicated to accessibility and excellence, and selected as the nation’s most innovative school for the third year in a row. 
  • The Center for the Study of Race and Democracy (CSRD) at Arizona State University: A leading interdisciplinary, problem-solving venture committed to socially embedded scholarship, increasing awareness and informed dialogue involving the topics of race and democracy. A Positively Powerful collaborative partner.
  • Arizona Informant Newspaper: An important voice for the AZ Black community since 1971. The family-owned and operated newspaper continues to capture the attention of the Black community and others. It is the only African-American owned weekly newspaper in the state. 
  • Milestone Training Center: Kuala Lumpur, Malaysia, co-producer of the Positively Powerful Woman 3-Day Empowerment Workshop in Kuala Lumpur.

A woman who dares to be powerful…creates success.

powerful womanBeing a powerful woman has many faces. May 17, 2018, Dr. Pamela Williamson will receive the Positively Powerful Woman Visionary Leadership Award. Dr. Williamson is the President of WBENC West where she facilitates beneficial procurement opportunities between women-owned businesses and corporations across the US. She is a powerful servant-leader. She is a customer-focused visionary. And, she means business.

“When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid” Audre Lorde.


Being Positively Powerful is more than a title. Every human being has the capacity to live a successful fulfilling life like Dr. Williamson and our previous 50 honorees. It may not always be easy, but it is possible.” Dr. Joel P. Martin, Triad West Inc. Awards Founder.

Being positively powerful means:

  • Resilient in the face of challenges or obstacles. It is not just what we do, it is how we do it.
  • Focusing on diversity and inclusion. Being a champion of an inclusive environment that embraces everyone.
  • Having a healthy mindset and body, which may take reinventing oneself, an exciting and worthwhile adventure.
  • Being financially educated for personal and professional success.
  • Sharing what we know and who we know in collaboration with others.
  • Owning our personal power as the author of our life and legacy.
  • Being powerful also means living a life of deep and meaningful relationships. In the case of Dr. Williamson, she is the wife of Ben and mother of two daughters, Alexandria ages 17 and Skyler age 12.

WBENC Members and Corporations: Sponsor the 11th Annual Positively Powerful Woman Awards. Share your commitment and advocate for women leaders. The founder of this program is WBENC Certified Triad West Inc., Dr. Joel Martin, President. For more information on the event, previous recipients, marketing opportunities, who we are, and the success we stand for, please click here. To become a WBENC Corporate Member or Certified Women Business Enterprise, click here.

The 2018 Positively Powerful Woman Awards will be Thursday, May 17, 2018, at the renowned Desert Botanical Garden, Phoenix, AZ. Reception: 5:30 p.m. to 6:00 p.m. Awards presentation: 6:00 p.m. to 9:00 p.m. The event is open to the public.

Declarations Part 2: Birthing a future.

Declarations Part 2: Birthing a future.

On June 25, 2016, sixty-nine women and men attendees of the 9th Annual Positively Powerful Woman Awards bet that there was. Each one of them took advantage of the opportunity to write a letter to their future selves, a letter that would be mailed back to them on June 1, 2017 – 9 days before the 10th Annual Awards – and nearly one year later. The letters were blessed by the Pastor Rev. Sheriolyn Curry Lasley of Greater Bethel AME Church. What did they write? Only they know. Perhaps we will find out but that is not the important part. What was important was that they declared.

Fatimah Halim is another person who declared what she wished would happen some day. Fatimah wanted to take the Blueprint for Womanhood participants to a STEAM & Global Citizenship Trip to Ghana. Well, she is the president/CEO of Life Paradigms, Inc. and now in partnership with Strong TIES Science, Technology, Engineering, the Arts, Mathematics (STEAM) Program her wish is going to be reality on July 3-18, 2017

A declaration is a formal public statement about a goal that once spoken changes reality.

The 10th Annual Positively Powerful Woman Awards will be honoring Life Paradigms Blueprint for Womanhood as the 2017 nonprofit organization of the year. We will also be raising funds to support their STEAM trip to Ghana as part of our program. Join us.

Is there an unforeseen power in declaring for a future? In the words of Russell Redenbaugh, “Declarations precede leaps.” Russell Redenbaugh did this as a young boy. Learn more from this extraordinary man who became blind at 16 and overcame adversities in his TEDxBend video “Post-Traumatic Gifted: Moving from Scarcity to Abundance.” 

Declarations, a powerful opportunity to create change

Declarations, a powerful opportunity to create change

Last year, just before the 2016 Positively Powerful Woman Awards Dinner, a group of us got together to discuss what was the one thing we wanted people who attended to leave with. We wanted people to be inspired, excited and knowing that they had a big role in the process of effecting change in the world. It was important that our guests believe that evening was the start of something and not a singular event. That when they went home that evening, they were ready to move the world forward in a Powerful and Positive way. What finally took hold for us was the thought of individual declarations.

2017 Positively Powerful Woman Awards and Dinner

June 10th at the Desert Botanical Gardens

Why declarations? Because they are often life altering. A declaration unlike a new year’s resolution, changes our relationship with others, our friends, family, and community. It impacts how we view the past and creates a future we were not aware of until just that moment. A true declaration has commitment attached to its hip. Our declarations matter to us.

And so we invited our guest to write a note to themselves, that evening, right there at the dinner, that would contain their own personal declaration about their future. Place the note in a self-addressed envelope and that we would mail the notes back to them on June 1st, 2017. No, we did not read the notes.

The Power of Declarations is that it is the point at which the world begins to changes.

The remarkable journey and lessons of Lisa Loo, ASU General Counsel

The remarkable journey and lessons of Lisa Loo, ASU General Counsel

Arizona State University is a public institution that has a total undergrad enrollment of 41,828, exists in the urban setting of Tempe, Arizona on a campus of 661 acres. U.S. News & World Report named ASU the #1 university for innovation in the country, ahead of both MIT and Stanford. Arizona State University is ranked #507 in ethnic diversity nationwide with a student body composition that is above the national average. (Source). Lisa Loo is its Vice President of Legal Affairs and Deputy General Counsel. On June 10, she will receive the Social Justice Award at the Positively Powerful Woman Awards.

Given the size, diversity, business interests and complexity of Arizona State University, the legal responsibilities that Lisa Loo must manage as Vice President of Legal Affairs and Deputy General Counsel would be daunting if she had not already faced significant trials and tribulations in her journey to the corporate offices of this great American university.

Public institutions of higher education manifest legal and operational characteristics that make them different from private institutions….Given the size and complexity of the typical college and the litigious environment in which they operate, virtually every college in the United States regularly uses the services of a lawyer.  (Source).

Persisting despite adversity, Lisa immigrated to the United States with her family as a young child where they lived in New York City. She faced the educational trauma of being told not to speak Chinese in school and overcame this to advance from the remedial to the advanced level in grade school. When her father died, she helped her widowed mother raise her fellow siblings. After putting herself through college, she attended law school and became a leader in a profession where women and people of color are woefully underrepresented. On the way, she acquired a NYC journalism background which was to shape her commitment to social justice and commitment to social causes. 

az bar

President Lisa Loo, center, and the other State Bar of Arizona officers, 2016-17. L to R: President-Elect Alex Vakula, Second Vice President Steve Hirsch, President Lisa Loo, First Vice President Jeff Willis, and Secretary-Treasurer Brian Furuya.

She served as Vice President of Victory Together, the coalition that primarily and successfully advocated for the Arizona statewide MLK Jr./Civil Rights Day.  She also served on the board of Harmony, Inc., a coalition of business, civic, and political leaders working to remove barriers to advancement in businesses and governmental institutions, and on the State Advisory Council to the U.S. Commission on Civil Rights.  She has also served on numerous advisory councils to various Arizona governors and attorney generals and on numerous governmental and law-related committees. She has been recognized by the State Bar of Arizona for advancing equal opportunity in the legal profession and also as the 1993 Outstanding Young Lawyer. In 2016, Lisa was elected the President of the Bar Association that regulates Arizona’s more than 24,000 attorneys.  She is a founding board member of the Arizona Asian American Bar Association and a founding planning member of the Arizona Minority Bar Conference. 

Lisa Loo is a mentor to others and a support to the students of Arizona State University. She is a proud mother and has received her black belt in tae kwon do. 

Lessons from Lisa Loo:

  • What is social justice?  Everyone has a right to justice. Everyone should have the right to full opportunity. A person can make an impact when they are part of the conversation when laws and policies were made.
  • Things aren’t challenges, things are what you have in front of you.
  • Coming to America meant hope and opportunity. Some opportunities are easy to accomplish, some are harder. When you have an opportunity, say “yes” and the decide what to do with that choice.
  • You must be disciplined and that takes energy

Powerful Woman Awards (PPWA) to be held at the Desert Botanical Garden beginning with the reception at 5 p.m., followed by the 2017 awards presentations. The mission of the Awards is to “celebrate the accomplishments of women in ways that empower all people to live their dreams”. Register now and prepare to be informed and inspired.

dr joel martin

Dr. Joel P. Martin

The Positively Powerful Awards and Programs are hosted by Founder and Executive Producer, Dr. Joel P. Martin, President of Triad West, Inc. which provides corporations with specialist support in executive coaching, leadership development, diversity, inclusion and cultural competency.

2017 Positively Powerful Woman Awards Sponsors

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